Here comes one of the longest ads in the history of Indian Television. Tatasky has started airing a series of new ads with a background of jail as a theme of the ads. This ad has a bunch of prisoners from other countries who try to escape from jail considering India-Pakistan match as a most suitable time to escape. As the commercial begins, no body gets any clue whether it is a commercial or snaps from some movie. Although it tries to show an Indian jail as a background, people find it difficult to accept since our imagination of Indian jails is totally different. As the ad progresses, people start getting the theme behind it where a bunch of foreign criminals are coming together and making a plan to escape from jail. One will be surprised to see the kind of details ad captures to convince people about the planning. One the night of jail break, the kind of stunts these criminals do while running from the jail gives an impression of some Hollywood jail break scene. Even Bollywood jail break scenes won't match them..
Towards the end all the criminals are caught running and one of those ask the Jailer "What kind of -Indians don't watch Indian-Pakistan match" gets the answer "A hard working Indian". It then introduces Tatasky which allows people to save the programs they love to watch but don't get time to watch it. This way they can give priority to their duties and can enjoy their favorite programs in their free time with out any hassles.
This is a fantastic ad and has been planned very skill fully. It has a power to grip you for more than 3 minutes and slowly reveals the product that convinces people. After showing complete ad for first few days, now the ad time has been reduced and so it might loose the overall affect. So, in case you want to watch this complete ad, it is available here:
8 comments:
thanks for sharing that video KaJo.. frankly TV is an alien box to me .. once in few months ... i watch TV for say 15 mins !!
I know, it was the same situation with me till few months before. But now a days it is usual for me to sit before TV.
KaJo I liked it too but then I have realised that the nonbelievers of Cricket would not be able to relate to the ad. What do you think?
Are you an agent of Tata? If so, I wish to state that i took a tata photon datacard connection 2 weeks ago and they have not activated it yet. They are just scoundrels, I think, acting in collusion with their agents like connectindia.in
@mynascence: what you say does make sense. But then I know people who show least interest in cricket otherwise and don't understand the game at all, but when it comes to India-pakistan match, they are all ears for it.
@Tomichan: No I am not an agent of Tata. I liked the commercial so I wrote about it. BTW, I also have Tata photon connection and it just works so fine for me, no room for complaints.
Nice one. Also choice of music in ad is great.
Yes, this one ad is in different lot than rest of ads in India.
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